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Meeting the Team.

We created the brand to strengthen our bond and showcase our designs while growing together. The "Feel The Hurt" brand draws inspiration from various sources, including tattoos, gym, and daily life experiences. It encourages embracing pain to empower oneself and tackle life's challenges with confidence.

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  • Instagram

Jakes Story.

As a proud FIFO father of three, I'm excited to share our story of creating the "Feel The Hurt" brand with my son. It's not easy being away from my kids, but this brand has brought us closer together while teaching him about business world. We may be a small part of the industry, but our unique brand out with its personal touch and heartfelt message.

Diegos Story.

Hey all.


Website is under construction, we will be back soon.

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